IRCE

Helping companies achieve strategic objectives.

A strategic marketing consultancy with deep roots in retail, financial services, online marketing and data. We believe that your customers success comes first, we help you make that happen.

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Our recipe for your success

Marketing Strategy

Which customers can benefit the most from your product or services?

Sales Strategy

What is the best way to reach them? Leverage offline, online and mobile marketing to reach your clients.

Design and execution

Putting the sales and marketing tools and process to work for you.

Testimonials

Samer is one of the most clever, creative people in digital marketing... I learn new things about the payments and merchant worlds whenever we talk.
sucharita
SucharitaSucharita Mulpuru, Senior Analyst, Forrester Research
Insightful analysis, quick turnaround, comprehensive review and guidance, Samer provides all of this and more.
chrisferris
ChrisChris Ferris, Executive Vice President Marketing & Sales
Samer takes marketing to the next level and is constantly thinking beyond traditional channels. He was tweeting before anyone knew what Twitter was.
Ken Silver
KenKen Silver, President at Jim's Steaks South St.
Navigate change, refine your strategy, get results.
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Method

Data

Let the data set you free. We start with listening and understanding. We study the data and make our recommendations accordingly. Our opinion is as good as ours, so we let the data speak the core truths about your industry, customers and how to drive your business forward.

Strategy

With data and insight in hand, we blend your business needs and your customer desires to create effective and innovative solutions to drive your business forward. Our strategies are viable and sustainable tailer to meet your budgets, staff, resources, process, and competitive advanage

Execute

Beyond slide ware, we create a clear links between strategy and on the ground execution. Be it a simple SEO audit, a new website or a full go to market strategy –  we deploy an experienced interdisciplinary team to bring these ideas to life.

 

Measure

ROI is not a phantom idea – We follow a simple recipe: test, measure, refine. We put in place the tools, processes, and dashboard needed to give you a full view of how your sales and marketing. From online ad traffic, to website conversion, to lead conversion and sales activity.

Kick start your online marketing strategy today.
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Marketing Strategy Simplified